METHODS TO EVALUATE SPATIAL SETTINGS

These short descriptions of methods to evaluate spatial settings are collected to give designers a quick overview about mehods for empiric research. This entry was first published on the Interior Architecture Research blog of the Lucerne School of Engineering and Architecture (HSLU T&A).  

Semantic Differential

What is it?

The semantic differential measurement technique is a form of rating scale that is designed to identify the connotative meaning of objects, words, and concepts. It can be thought of as a sequence of attitude scales. [1]

Semantic Differential

Figure 1. Example of Semantic Differential measurement (picture taken from allpsych.com).

How does it work?

Semantic distance can be calculated from several answers. For instance, we can assess if the materials look softer or harder under different light sources.

Examples

In the experiment, materials under different lighting situations were evaluated in three semantic differential scales: „soft-hard“, „pleasant-unpleasant“, and „lively-sluggish“. More details on method and results can be found in our article: Influence of lighting conditions on the appearance of typical interior materials. [2] 

 

Atmosphere Metrics

What is it?

Atmosphere Metrics is a questionnaire which allows explicit assessment of environment atmosphere or room atmosphere. Evaluation is based on affective impact of the room on the person. The adjectives in the questionnaire can be assigned to one of four areas: coziness, liveliness, tenseness, and detachment. Adaptation for the German language by Schulz, Reisinger, Gerhäusser, und Jimenez. [3]

How does it work?

The questionnaire consists of 40 (original long version) or 16 (short version) adjectives. Participants cross the answer on 7-point rating scale to indicate the appropriate answer (1 = not applicable at all, 7 = very applicable). Examples

  • Coziness: „I find the room cozy “
  • Tenseness: „I find the room oppressive“
  • Liveliness: „I find the room stimulating“
  • Detachment: „I find the room lethargic“

Examples

In a study in the area of retail design [3], atmosphere was measured in parallel with light evaluation, and psychophysiological parameters (heart rate variability). The evaluations of atmosphere had significant effects.

 

Geneva Emotion Wheel

What is it?

Geneva Emotion Wheel (GEW) [4,5,] is a theoretically derived and empirically tested instrument to measure emotional reactions to objects, events, and situations. The method is easy to understand and apply.

How does it work?

The respondent is asked to indicate the emotion he/she experienced by choosing intensities for a single emotion or a blend of several emotions out of 20 distinct emotion families. The emotion families are arranged in a wheel shape with the axes being defined by two major dimensions of emotional experience: high versus low control/power and positive versus negative valence. Five degrees of intensity are being proposed, represented by circles of different sizes. In addition, “None” (no emotion felt) and “Other” (different emotion felt) options are provided.

 GEW

Figure 2. Geneva Emotion Wheel.

Examples

GEW can be used in Situations where emotional impact of the space should be measured. For instance, what influence has small spaces of lifts?

 

Eye tracking

What is it?

Eye Tracking is a method to record eye movements. Head-mounted tools allow recording eye movements in daily situations (i.e., walking, driving, cooking). [6,7]

eye tracker 

Figure 3. Head-mounted eye tracker (picture taken from www.eyegaze.com).

How does it work?

Eye movements are recorded with the help of the apparatus – Eye Tracker. Trajectories, viewing time, and other parameters can be saved. The apparatus can follow only the direction or connect this information with scene picture. Eye movements can be captured monocular or binocular.

Examples

In a study by Joos [8] the scenes in the train station were filmed and eye movements were simultaneously recorded by an eye tracker.

 

References

[1] Stoutenborough, J. W. (2008). Semantic differential technique. In P. J. Lavrakas (Ed.), Encyclopedia of survey research methods (pp. 811–813). Thousand Oaks, Calif.: SAGE Publications.Hayhoe, M., & Ballard, D. (2005). Eye movements in natural behavior. Trends in Cognitive Sciences9, 188–194. doi:10.1016/j.tics.2005.02.009
[2] Lasauskaite Schüpbach, R., Reisinger, M., & Schrader, B. (2013). Influence of lighting conditions on the appearance of typical interior materials. Color Research & Application. doi:10.1002/col.21850
[3] Schulz, B., Reisinger, M., Gerhäusser, C., & Jimenez, P. (2011). Multisensorisches Licht, Beobachtungen zu  Empfinden und sensueller Wahrnehmung unterschiedlicher Lichtszenen der LED und HID Technologie im Beriech des  Retail Design (Forschungsbericht, intern). Graz: Technisches Universität Graz.
[4] Scherer, K. R. (2005). What are emotions? And how can they be measured? Social Science Information, 44, 695–729. doi:10.1177/0539018405058216
[5] Scherer, K. R., Shuman, V., Fontaine, J. R. J., & Soriano, C. (2013). The GRID meets the Wheel: Assessing emotional feeling via self-report. In J. R. J. Fontaine, K. R. Scherer, & C. Soriano (Eds.), Components of emotional meaning: A sourcebook (pp. 281–298). Oxford: Oxford University Press.
[6]  Hayhoe, M., & Ballard, D. (2005). Eye movements in natural behavior. Trends in Cognitive Sciences, 9(4), 188–194. http://doi.org/10.1016/j.tics.2005.02.009
[7] Land, M. F. (2006). Eye movements and the control of actions in everyday life. Progress in Retinal and Eye Research, 25, 296–324. doi:10.1016/j.preteyeres.2006.01.002
[8] Joos, R. (2012). Determining the viewing angle relevant for visually impaired on objects in public transport regarding control of legally required contrast [Eruierung des für Seheingeschränkte relevanten Blickwinkels auf Objekte im öffentlichen Verkehr bezüglich Kontrolle des gesetzlich geforderten Kontrastes]. Olten, Switzerland: Institute of Optometry, School of engineering at the University of Applied Sciences.
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